A strategic partner is crucial for medium-sized companies developing new business areas. Firstly, partners contribute specialized expertise, technologies, or networks that the company often lacks, especially if the new area lies outside the company's existing core business. This provides access to knowledge and resources that are not available internally. Secondly, they minimize risks, as new business areas entail high investments and uncertainty. Joint financing or shared responsibility reduces financial and operational risk. Thirdly, partners with established sales channels or customer relationships facilitate market entry and accelerate scaling. Fourthly, they promote innovation through the exchange of ideas and technologies, which strengthens competitiveness. Finally, they increase efficiency and speed, as processes such as product development or market launch can be implemented more quickly through pooled resources. A strategic partner is therefore key to successfully and sustainably establishing new business areas in various regions.