Medium-sized companies face the challenge of efficiently deploying their sales resources. A joint venture with an established sales partner facilitates market entry by leveraging existing sales structures, local networks, and customer groups. This reduces barriers, particularly in international markets, thanks to the partner's market knowledge and contacts. Furthermore, a joint venture enables cost sharing and risk minimization, as investments in capital, personnel, or infrastructure are shared, reducing the financial burden and the risk of misinvestments. Combining expertise creates synergies: A medium-sized company contributes innovative products, while the partner contributes sales networks or logistics solutions, increasing efficiency through joint marketing campaigns or optimized supply chains. A joint venture increases competitiveness against large corporations by creating a stronger market position without losing the flexibility of a medium-sized company. It also offers scalability, as the cooperation can be adapted to new markets, new products and specific requirements without entering into long-term commitments.