- Development of new markets and customer groups.

- Reducing competitive pressure.

- Acquisition of know-how or patents for new products.

- Expansion of the product range offered.

- Development of rationalization potential.

- Strategic advantages in existing markets

- Work out strategic advantages with the partner.

- Carefully select potential candidates.

- Assess goodwill appropriately.

- Working out common strengths

- Plan joint market development.

- Involve employees from the start.

- Communicate intentions clearly.

- Redesign processes and areas of responsibility.

- Align corporate cultures.

- Assess sympathies and antipathies.

- Discuss gut feelings openly.